Sales of RIM's BlackBerry smartphones have already been on the wane within the US. Nevertheless, it has been reported that phones to become released subsequent year by the business might have the ability to run Android apps, which could nicely grab the interest of customers.
Inside a shrewd move to improve its appeal amongst customers and kick-start sales, the following generation of BlackBerry smartphones might be created to run Android apps. It's believed the phones will probably be launched within the initial half of subsequent year.
The news comes through Bloomberg, which cited "three individuals familiar using the plan" as its supply.
Study In Motion (RIM), the Canadian business behind the BlackBerry item line, is presently developing smartphones which will use its new QNX software program. Phones with QNX will probably be in a position to run Android apps, the sources stated.
Such a move is most likely to heighten the appeal of BlackBerry smartphones amongst customers. BlackBerry phones run on the BlackBerry OS, but this indicates they are able to only run apps from BlackBerry App Globe.
It has to become stated, App Globe looks a little sorry for itself when in comparison to Google's Android Marketplace. App Globe presently has about 40,000 apps accessible for download. If subsequent year's phones are in a position to run Android apps, that'll open up owners from the new BlackBerry devices to a additional quarter of a million. If BlackBerry can produce some distinctive, feature-rich phones within the coming months, that might nicely trigger customers to spend RIM's devices some significant interest.
Speaking to Bloomberg, Steven Li, a Raymond James Ltd analyst in Toronto, stated, "Being in a position to run Android apps, that is a large plus. In the event you get the tonnage of Android apps and also the leading 50 apps via BlackBerry's App Globe, that addresses numerous from the issues individuals have about RIM's ecosystem."
RIM has observed a decline in sales of its smartphones within the US even though in other nations sales are expanding. The Ontario-based business will probably be reporting earnings on September 15 and has stated it believes quarterly sales could fall for the very first time in nine years.